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After joining a room of 70 women this past week, at the She Hustles inaugural event, I started thinking. All of these boss babes were there with a common goal – to network and learn how to grow their own business. It’s also possible one or two may have come just for snacks and swag […]
The start of a New Year is a great time to get excited about the future. And for the next couple of weeks, you’ll be seeing catchy goal acronyms, cheat sheets and journals everywhere to help you start out on the right foot. Me? I take a less traditional route and focus on the things […]
Did I catch your attention? Great – that was the point! And since you’re here, I’ll go ahead and share some useful information! Copywriting can be confusing, so I thought I’d compare it to something we all understand. When someone is sexy, we are attracted to them. We want to know what they’re doing and […]
Copywriting is a little misunderstood. I know because I get asked regularly, “What is it that you do exactly?” At its basic level, copywriting is selling on paper (and hopefully closing too)! It’s the things you’d say if you were having a conversation with a prospective client, complete with the energy and passion you convey […]
Self doubt should really be an oxymoron in my opinion. I mean, strangers can doubt me all they want, but I’m all I have! Shouldn’t I believe in myself no matter what? The truth is I should – but sometimes I don’t. As an entrepreneur, female, partner, friend – you name it, there are times […]
As a business owner you, you’re constantly told that you’re either growing or dying. Talk about harsh! The truth is, managing the day to day needs of any business can leave little time to think about big ideas like “legacies”. And yet, at the end of it all, the business may pass to another leader […]
In this workbook, identify your ideal client, understand their copy needs & rediscover your authentic brand voice!