Your copy has to be authentic. This is THE most important tip. A great copywriter can write sales copy for you – and you can even sell like crazy! But that’s not enough. Why? Because if the experience the customer believes they will have doesn’t align with the experience they actually get – you’ve lost […]

If you’re reading this, chances are you are looking for ways to improve your copy. Whether that means tips to clarify your message or convert more clients, you’re in the right place. As a professional consultant for over a decade, I helped organizations with communications, public relations and the challenging times that come from working […]

After joining a room of 70 women this past week, at the She Hustles inaugural event, I started thinking. All of these boss babes were there with a common goal – to network and learn how to grow their own business. It’s also possible one or two may have come just for snacks and swag […]

The start of a New Year is a great time to get excited about the future. And for the next couple of weeks, you’ll be seeing catchy goal acronyms, cheat sheets and journals everywhere to help you start out on the right foot. Me? I take a less traditional route and focus on the things […]

Did I catch your attention? Great – that was the point! And since you’re here, I’ll go ahead and share some useful information! Copywriting can be confusing, so I thought I’d compare it to something we all understand. When someone is sexy, we are attracted to them. We want to know what they’re doing and […]

Copywriting is a little misunderstood. I know because I get asked regularly, “What is it that you do exactly?” At its basic level, copywriting is selling on paper (and hopefully closing too)! It’s the things you’d say if you were having a conversation with a prospective client, complete with the energy and passion you convey […]