At The MMC Agency (your central Florida-based branding firm), we specialize in branding services for companies of any size.

Need help with where to start? It can be difficult to understand what you need and don't need. There are enough branding guidelines out there to get lost on your way to knowing which to follow to develop a good brand. And it can leave you wondering what successful and recognizable brands do that make it look so easy. 

We're here for you!

Below is a list of frequently asked questions that you may have for your (Florida) business branding needs. 

Have more?

We’re available to discuss anything from building credibility and marketing trends to search engines, social platforms, content strategy, client personas, content strategy, and how to assess your brand's return on investment. 

We're here to help you build a brand that follows strategy and design principles for turning curious onlookers into happy customers. 

Frequently Asked Questions

What exactly is a brand?

Let’s face it - when you first start looking at branding, it can feel incredibly overwhelming. Unless it’s in your direct wheelhouse, you can go cross-eyed over colors and get frustrated with fonts. And while a logo might seem like an obvious component of a brand (and necessary to take your business online), what else is involved?

And what parts do your business need? 

A business brand is all of the intangible items, such as logos and values, that help clients and potential clients readily recognize you. It's more than one logo (even if that’s the start) and includes your core messaging, colors, visuals, and even organizational culture.

What's an example of good branding?

An excellent example of a complete brand is the popular fast-food chain, Chick-Fil-A. This brand is known for its unique marketing efforts, strong brand voice, playful content, and fresh food.
However, it’s more than just marketing; it's also known for employees who say, "my pleasure," and even for the efficient way the drive-through line is run. 

From social media platforms to photography and one-of-a-kind visual identity, the outstanding branding communicates offers to consumers in a way that builds consistency and trust.

No one may have expected disruptive ideas (cows to market a chicken restaurant?!?) to come from a fast food company. Yet, the identity of this consumer brand is incredibly well known and easy to identify. With well-strategized branding targeted to their ideal customer, they've established a strong position in their target market.

But what if your branding budget isn’t Chick-fil-A level just yet?

Or your brand requires a more serious tone?

Don’t worry!

No one starts at the top, and everyone has special qualities to offer.

There are many ways to build credibility with clients. Identifying your core mission, values, and audience (along with solid design principles and creative content) is key to crafting an outstanding brand.

Maybe instead of content that’s on the playful side, you'll use product photography and typography that communicates professionalism and exclusivity to your target audience. Copying other great ideas isn’t the goal. The main objective is to create an authentic and solid brand from the beginning.

By taking the opportunity to take an in-depth look at your business and working with a (Winter Park) branding agency to develop your brand identity, you'll be setting up key differentiators early to help your company become easily identifiable (and trustworthy) over time.
What are brand strategy services (in Florida)?

Branding services in Florida are everything we've talked about above.

At The MMC Agency, our branding services encompass everything you need to help you gain clarity on your unique value proposition and values to create brand guidelines, logos, and visual assets.

Additionally, we help business clients with ongoing marketing, graphic design, social media, copy, and website design. These things help build upon the foundational brand and help the business grow.

What does a Florida brand strategy agency do?

If you're looking up branding agencies in Central Florida, you may be wondering what to expect. At The MMC Agency, we help entrepreneurs by following our proven process that makes developing a brand simple.

From creating your brand and logos to launching your website, our expert and professional team focuses on being your business partner in providing guidance, expertise, and, of course, some fun along the way!