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Copywriters Guide to the New Year

Three Things You Need to Do at the New Year

Entrepreneurship

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The start of a New Year is a great time to get excited about the future. And for the next couple of weeks, you’ll be seeing catchy goal acronyms, cheat sheets and journals everywhere to help you start out on the right foot. Me? I take a less traditional route and focus on the things […]

What It Means to Be A Sexy Copywriter

What it Means to be a Sexy Copywriter

Entrepreneurship

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Did I catch your attention? Great – that was the point! And since you’re here, I’ll go ahead and share some useful information! Copywriting can be confusing, so I thought I’d compare it to something we all understand. When someone is sexy, we are attracted to them. We want to know what they’re doing and […]

When to Fire Your Copywriter

When to Fire Your Copywriter

Copywriting

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Copywriting is a little misunderstood. I know because I get asked regularly, “What is it that you do exactly?” At its basic level, copywriting is selling on paper (and hopefully closing too)! It’s the things you’d say if you were having a conversation with a prospective client, complete with the energy and passion you convey […]

How to Choose a Copywriter

How Do I Choose A Copywriter?

Copywriting

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So you’ve decided to hire a copywriter. Now what? As a professional writer and marketer, I’ve learned a few key things that will help you make the best choice when it comes to copywriting.   Range is important. Most people start their search for a copywriter on the internet, (as we do for most items […]

What is Copywriting

What the Heck is Copywriting?

Entrepreneurship

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Copywriting is a fancy term for words. Think less copy, more writing. And it’s been around for a very very long time (documented as a career in the 1800’s!).