Copywriting is a fancy term for words. Think less copy, more writing. And it’s been around for a very very long time (documented as a career in the 1800’s!). A lot has changed since then, but the written language is still a pretty big deal. Even if you’re not an avid reader, you’re taking in words constantly – billboards, street signs, menus, websites, emails and on and on.
Copywriting is the skill of making those words matter! In a sea of alphabet soup, copywriters are supplying the dumplings (aka the best part that automatically stands out and everybody goes fishing for).
There are a few important reasons to hire a copywriter when you own a business or creative platform where attracting clients is critical.
- They know what they’re doing. A good copywriter can take a draft of text and completely rewrite it to grab your ideal client’s attention while not losing an ounce of the message you wanted to convey.
- They see you from the outside. A fresh pair of eyes is like a fresh pair of undies. You just need them sometimes. You know your business inside and out. You know the achievements, what makes you great and where the skeletons are hiding. Unfortunately, that knee deep perspective isn’t necessarily in your best interest when it comes to staying current with best marketing practices. Let someone help who’s ONLY job is crafting the right string of words to make your business stand out.
- You can dump your problems on them. Well, not all your problems. As a professional copywriter, I really can’t help you with that significant other issue. But I CAN help you with the to do list of writing all new copy for your website, your marketing materials and your always hungry social media. Don’t reread and rewrite copy until your eyes start bleeding, just hand it over and relax. All that stress is totally unnecessary and takes you away from the day to day things you love doing.
Learn more about my copywriting services here.